7-Big Failures That Most Companies Are Experiencing or Have Experienced

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1. Failure to set reasonable expectations on required investment and the ROI: Most companies will charge you service fees at a very low rate to get your business. It affects your business because they cannot afford to spend the required time needed to succeed. One thing you cannot cut corners on is your marketing.

The rule of thumb is to always allot 25-35% of your revenue for marketing. It is a great way to take what you want to make per year in your business and understand that you will have to spend 25% of that number to make that desired number over the year. Getting to that full 25% of your marketing dollar based on what you want to make will gradually scale until you have proven the process of return. From there, it’s just turning up the marketing machine as you want to grow.

 

2. Failure to know the business model, service, and mission: Too many companies adjusting prices to get the business or deal have no margin to allow the time required to put in a solid plan. It’s better to do it right the first time, even if it’s a little more in cost than going down a road where you paid money, and it turned out you gained no momentum to have to go right back to starting over or even sometimes starting ten steps backward.

 

3. Failure to spend the time to master the client’s message: Again, you cannot master the message if you do not know the business model, service, and mission. It usually goes back to two things; not enough money, or the marketing company does not care.

 

4. Failure to understand how to scale and test ads: We do not guess at this process. There is a real science to doing this the right way, and you have to test everything from buttons, content, message, and flow of the offer. We mastermind with some of the greatest minds in social media marketing to cut the grey areas out about what markers we are looking for when scaling ad spend and a business model.

 

5. Failure to care enough. Unfortunately, many agencies are trying to automate everything, cut out interaction, and just get a deal on the books. There is no mistake about automation; automation is good, but there are parts that will take physical interaction for on-going strategy, and there is no way around that process when succeeding.

 

6. Failure to have a team that specializes in their craft: No one person can take on all the steps required to win at the game of social media marketing. We have a minimum of 4 people working on any given client in most cases.

 

7. Failure to be educated: So many companies have just popped up after taking a course, and it costs you big money because, in all reality, you become the experiment to test on. Simba 7 masterminds and receives coaching from some of the biggest names in marketing and combined with years of our analytics and the mastermind marketing gurus we work with; we take guessing out of the equation. On top of that, we have our proven processes by years of working with companies that are either doing precisely what you are doing or are at least very close.

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